Starbucks has opened an alcohol and food franchise in Edinburgh airport. Airports are notoriously busy and people are known for enjoying a drink before they head off on their holidays. I for one would enjoy a nice glass of rose or prosecco, while my better half could have one of their fancy flavoured lattes. If we are feeling peckish we can take advantage of the prawn and chorizo skewers. We can then enjoy a delicious bun for dessert. I think the new revamped Starbucks will take off in a big way. If it proves to be successful in Edinburgh airport I can see it expanding their hot food and alcohol services to other UK airports and maybe some city franchises. I could see it doing well in a student area.
If you want to invest in Starbucks shares this year to take advantage of dividends, bad news as the ex dividend date was in February. However if you feel the same way as me and believe that the new menu will help the company grow and gain more profits you may be happy to purchase some shares and take advantage of future dividends.